Root Elements

When I quit my job and started exploring ideas, one of the first things that interested me was sustainability. I really wanted to help reduce garbage going to landfills and improve recycling.

Root Elements was an idea to recycle used PET bottles and make cool t-shirts out of them. The technology for recycling PET into polyester has existed for a while, but there weren’t any brands dedicated to making clothing using these rPET fabrics.

As part of the market research, I ran Facebook ads varying the demographics, designs and ad copy to study user preferences and business feasibility. I wrote about my experiements and conclusions here.

Source: renzil/rootelements